Creation Unbounded

Zell am See / Hangzhou, 14th August, 2018

The premium design company Studio F. A. Porsche and the Japanese electronics group Panasonic are working together to develop premium products for the Chinese market. Under the motto “Creation Unbounded”, Roland Heiler, Managing Director of Studio F. A. Porsche, Steffen Ganz, Senior Designer at Studio F. A. Porsche, Liu Jianguo, General Director of Panasonic Household Appliances and Lu Hongmin, Chairman and General Manager of Hangzhou Matsushita, presented the jointly developed ALPHA washing machine last week at the Hanguzhou International Expo Center in China.

Roland Heiler, CEO of Studio F. A. Porsche, is excited about the successful partnership: “Since both companies share the same values when it comes to technology, reliability, functionality, and last but not least, quality, the cooperation was a good fit from the get-go. We have been working hand-in-hand in order to develop a product that has the potential to raise the bar on the market.” The goal of the partnership is to meet Asian consumers’ increasing demand for innovative, functional design and high quality. In their collaboration, Panasonic and Studio F. A. Porsche have created a new premium product for the Chinese market: “Thanks to our innovative and technical production process and Studio F. A. Porsche’s creativity, this value promise is mutually secured by our partnership,” explains Liu Jianguo, General Director of Panasonic Household Appliances.

The purist design, new materials and technological upgrades of the new ALPHA washing machine series required a complete reogranization of Panasonics serial production. The washing machine fulfils the high standards of Asian consumers when it comes to premium products. At the start of the partnership, a high-ranking delegation from Panasonic travelled to Germany last year in order to formally approve the cooperation at the Berlin headquarters of Studio F. A. Porsche. The companies sealed their international partnership with a formal contract signing.

Highest quality for the Chinese premium market

Studio F. A. Porsche aimed to integrate innovative demands with a reduced look. For the body of the ALPHA washing machine, our designers chose high-quality, brushed stainless steel. Since reducing the number of switches, buttons and joints allows for easier maintenance and cleaning of the machine, a TFT display was introduced as operating element, which is only accompanied by a power switch and a knob. Going beyond the formal design, we also took an aproach holisitc on the machine’s functionality. Our designers solved the ventilation issue in an innovative way: In order to prevent the buildup of mould and unpleasant smells, at the end of the washing cycle the loading opening of the washer opens 20 mm. In this way, air can circulate inside the washing machine drum and the drying process can begin even without opening the door of the washer. The ALPHA washing machines will be available on the Chinese market from 1st September 2018 onwards.

You can find further information and image material here:

Creation Unbounded Event: http://bit.ly/Studio_F_A_Porsche_Creation_Unbounded
Press Kit: http://bit.ly/StudioF_A_Porsche
Blog: https://www.studiofaporsche.com/en/blog
LinkedIn: https://www.linkedin.com/company/studio-f-a-porsche
Panasonic: https://www.panasonic.com/global/home.html

About Studio F. A. Porsche:
Studio F. A. Porsche is one of the leading design studios worldwide for product, mobility and interior design. Founded by Ferdinand Alexander Porsche in 1972, the Studio has stood for a perfect symbiosis of form and function ever since. For over 45 years the Studio has stayed true to its values: functionality, purism, perfection, relevance and passion. Today Studio F. A. Porsche creates products for select clients worldwide and premium design innovations for its own brand – Porsche Design. The Studio is a subsidiary of the Porsche Lizenz- und Handelsgesellschaft, with its main headquarters in Zell am See, Austria. Other subsidiaries are located in Berlin, Los Angeles and Singapore. Visit the Studio at: www.studiofaporsche.com